#VoicesOfTheCoffeeNAMA: Mario Sibaja, CoopeVictoria R.L.
"Today we are taking the first step worldwide with the Coffee NAMA. This a differentiating element to achieve better prices and tell the world that we are a coffee culture, but also very focused on taking care of the environment", states Mario Sibaja, the commercial manager of the coffee mill CoopeVictoria R.L.
#VoicesOfTheCoffeeNAMA: Martin and Ignacio Ceciliano, micro coffee mill Río Conejo Estate
"We are pioneers, we are the first low-emission coffee", state Martin and Ignacio Ceciliano from the micro coffee mill Río Conejo Estate about the importance of the Coffee NAMA. The two brothers easily took advantage of the added value of their innovative coffee to position it on the US-American market.
#VoicesOfTheCoffeeNAMA: Carlos Vásquez, coffee mill Coopepilangosta R.L.
"It is important to assess the emission of greenhouse gases to make decisions that help us to reduce those emissions in order to produce a coffee low in emission and allow the world to know what it is really consuming", explains Carlos Vásquez from Coopepilangosta R.L. their motivation to participate in the Coffee NAMA.
22% of Costa Rica´s coffee production is low-carbon and sustainable
Coffee is one of Costa Rica’s most important and emblematic export good and deeply connected to the country’s national identity. However, climate change clearly challenges the livelihood of Costa Rican coffee farmers and the crop’s long-term sustainability. Faced with this dire situation, in 2014 the sector joined forces with public institutions and the international cooperation to implement the Nationally Appropriate Mitigation Action (NAMA) Café. The Costa Rican NAMA Café is implemented by the country’s Ministry of Environment and Energy (MINAE), Ministry of Agriculture and Livestock (MAG) and National Coffee Institute (ICAFE) and aims to reduce GHG emissions during coffee production...
10 coffee mills sell low-carbon coffee in Germany and the United States
The Coffee NAMA project has made efforts to strengthen marketing and sales skills of participating coffee mills, in order to better position their low-carbon coffee on international markets – resulting in so far ten successful business encounters. A main objective of the NAMA Support Project (NSP Café) is to support Costa Rican coffee growers to position their low-carbon coffee in international markets, which prefer a sustainable and environmentally friendly product. For this reason, the project regularly organizes business tours to markets interested in this innovative product and offer business opportunities to the coffee mills participating in the project. Up to...
14 coffee mills commit to strengthening their sales and marketing skills
Participants of the workshop led by ICAFE, GIZ and PROCOMER learned to develop a business model for their coffee, prepare a sales pitch and details for the export of coffee to markets in Europe, Asia, and Australia. Three day-long sessions at the ICAFE´s facilities, 5 presentations of the individual sales pitch and countless hours of self-study: the workshop “Strengthening Sales and Marketing Skills”, held in September 2018, called for a strong commitment from the 14 participants. After studying the information provided on the digital platform of the Costa Rican Foreign Trade Promoter (PROCOMER), the coffee mills gathered in three sessions...
US roasters highly interested in low carbon coffee from Costa Rica
Five coffee mills participating in the Coffee NAMA took part in a business tour to the United States with the aim of presenting their low carbon coffee to seven roasters and establish new business contacts. Additionally, they had the opportunity to show off their coffee to a wider public at the international coffee expo SCA in Seattle. From April 19th to 26th 2018 the mills Ecológico El Espino, Santa Anita, Grupo Naturalba, micro mill Rio Conejo and El Diamante travelled up north to Seattle, USA. This year´s business trip started at the Specialty Coffee Expo, which took place from April...
Costa Rican coffee mills draw interest of German coffee market
Between October 2nd and 8th 2017, five coffee mills of the NAMA Café visited 12 coffee roasters and importers in Hamburg, Bremen and Dortmund, Germany, in order to establish business relationships with the country's coffee sector and to place their low carbon coffee on the German market. In addition, they had the opportunity to present their coffee at ANUGA, the largest food fair in Europe. The 12 roasters and importers showed great interest in the Costa Rican coffee, reacting positively to the coffee mills´ ambitious goal of reaching the worldwide first low carbon coffee together with their fellow mills participating...
Successful presentation of low-emission coffee from Costa Rica at Expo Feria Alemana
5 coffee mills had the opportunity to offer their low-emission coffee at the annual Expo Feria Alemana from August 5 th to 6 th 2017 at the Parque Viva. Between the five mills and an additional coffee blend from several mills from the Los Santos, Valle Central and Valle Occidental area, a total of almost 100 kilograms of coffee was sold during the entire weekend. In addition, baristas from the ICAFE offered samples and GIZ personnel presented detailed information about the NAMA Café and its NAMA Support Project. Representatives of the coffee mills El Cántaro - Santa Anita, Grupo Naturalba,...