The low-emission coffee offered by four coffee mills participating in the Coffee NAMA attracted visitors of Coffee NAMA’s booth at the 33rd edition of Sintercafé from November 13th to 16th in Los Sueños. In between chats and speeches, an interactive concept to present the initiative´s results was offered within the booth.
By using an augmented reality app that allowed to scan the faces of coffee producers, roasters and technical advisory personnel sketched on the walls of the Coffee NAMA’s booth, visitors could view several short interviews regarding experiences, successes and lessons learned within the initiative, as well as how their participation in it has changed their conscience and work in the coffee sector.
Many coffee mill managers were present at this year’s edition of Sintercafé. One of them was → Mario Sibaja, coffee manager of CoopeVictoria R.L, who in his interview narrates the experiences and perceptions he gained through the Coffee NAMA: “They taught us marketing tools and we had the opportunity to develop strategies for selling our coffee with much higher commercial efficiency.”
Mario Sibaja was one of 21 commercial managers who participated in the trainings provided by the project with the purpose of learning how to successfully position and promote their coffee with its added value of being low-emission coffee on international markets. 15 managers accomplished the goal and sold their coffee during three trips to Germany and the United States of America organized by the NAMA Support Project Low-Carbon Coffee (NSP Café).
Looking at the transformational change initiated by the project, → Diego Loría, technical advisor of the ICAFE, resumes its impact as following in his interview: “The most radical change is the change of mentality.” This new way of thinking and perceiving the coffee sector was also reflected during the four days of Sintercafé. Following this line, the ICAFE presented its Traceability and Sustainability Statement, in which the Coffee NAMA forms an important pillar. The Statement informs buyers and consumers in a transparent manner about production and processing details of the Café de Costa Rica.
The symbol of the Statement, as well as of the Coffee NAMA is a hummingbird, originating from a short story told by the Kenyan environmental activist Wangarĩ Muta Maathai, in which the hummingbird – one of the tiniest animals in the forest – is the only one courageous enough to try to extinguish a forest fire with water drops from a nearby river. Within the Statement and the NAMA, Costa Rica is represented – with its big and very ambitious climate goals – as a hummingbird next to the bigger countries in the world that could contribute to GHG mitigation.
In its 33rd edition, Sintercafé again reached its goal to promote the excellent quality of Café de Costa Rica – with a field trip on the first day, presentations and speeches, the convention encouraged the improvement and growth of commercial relations as well as technological knowledge transfer in the coffee sector: Offering the participants a meeting point amidst the enchanting retreat of Los Sueños, the most advantageous and best-attended coffee event taking place in a coffee-producing nation attracted more than 500 participants of the world's top-notch coffee community, of which many came by the Coffee NAMA´s stand. Sharing a cup of low-emission high-quality coffee, quite a few conversations arose about the importance of pursuing the path of a transformational change in the coffee sector towards a more conscious and environmentally friendly production.
For more impressions of the 33rd edition of Sintercafé check out our → photo gallery.
[VIDEO Playlist] → Impressions of participating coffee producers (English subtitles)